We explore what natural, organic, clean, simple really mean in products, inspired by the way we care for babies.
Carefully selected organic and natural products for babies, children, and families, curated with care, transparency and long-term health in mind.

A baby represents our most natural, unpolluted state. Simple. Clean. Honest.
We can learn from that when we choose how we live and what we put on our bodies.
Simply Organic Baby
A space inspired by how we care for babies: natural, organic, non-toxic, ethical, sustainable living. For everyone.

I created Simply Organic Baby as a mother trying to make better choices in a world full of noise, chemicals, and confusion. This site reflects how I live, what I buy, and what I choose to avoid, with honesty about imperfections and limits. Read more about why I created this site.
Clean Beauty Decision Checklist
Vegan doesn’t mean it’s good for you.
Natural doesn’t mean it’s healthy
Simple, Clean, Pure, Naked, and other words like that don’t mean anything when it comes to ingredients.
There is no regulation around using these words on a product.
Before You Buy
Read the ingredients. Don’t be scared of unfamiliar words.
BE scared of words that sound like from a chemical factory.
If it’s not something you have in your kitchen, don’t buy that product.
A Simple Clean Beauty Filter
- Would you use this on a baby?
- Does it have fewer than 5 ingredients?
- Are ingredients clearly named?
- Are claims specific or vague?
- Is fear being used?
Read our full product selection criteria
We are not a medical service. We do not give health advice. We aim to provide clear information so you can make your own informed decisions. Disclaimer.
